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This form of marketing is the linchpin that digital marketing plans revolve around. It allows organizations to contact customers in an effective manner. The two most sought-after tools are HubSpot and Mailchimp.
Although both offer complete facilities in the area of email marketing, they target distinct customers with unique needs.
This article investigates the major distinctions, advantages, and usage of HubSpot Email Marketing and Mailchimp, therefore, informing the reader which tool is the most useful for his business.
HubSpot is a single place where you see marketing, sales, and customer service in one dashboard. Email marketing is just one aspect of a larger suite of tools dedicated to inbound marketing and customer relation management (CRM). Thus, HubSpot is a good option only if a business is searching for a full-fledged marketing plan.
Mailchimp is mainly a tool for email marketing. Although it has also started to include features like basic customer relation management, and social media management, and e-commerce features, it is yet still the most recognizable and popular service due to its simple email marketing tools. However, Mailchimp is very useful for start-ups, as well as small and medium-sized businesses.
HubSpot: Has a simple and intuitive drag-and-drop email editor, various dynamic personalization options, and advanced segmentation options. It benefits from seamless integration with the HubSpot CRM, making it easy to create highly targeted campaigns.
Mailchimp: A user-friendly drag-and-drop template editor, versatile templates, and some basic segmentation features are available. It is relatively easy to use for a beginner, although it is not as advanced tool compared to HubSpot.
HubSpot: Advanced workflows with events, conditions, and actions. Automation is an important part of the CRM, which helps create a personalized customer experience.
Mailchimp: Basic automation for welcome emails, cart abandonment emails, and simple workflows.
HubSpot: Hundreds of customizable templates specifically designed for various industries.
Mailchimp: A wide variety of mobile-responsive, pre-designed templates that are easy to customize available.
| Feature | HubSpot | Mailchimp |
| Drag-and-Drop Editor | Yes | Yes |
| Automation | Advanced | Basic |
| CRM Integration | Native | Limited |
| Analytics | In-depth | Basic to Moderate |
| A/B Testing | Comprehensive | Available in higher-tier plans |
HubSpot is the program where the email marketing parameters are part of its Marketing Hub:
Mailchimp offers tiered pricing:
HubSpot
HubSpot integrates with over 1,000 applications including Salesforce, Shopify, and WordPress.
HubSpot seamlessly connects with its marketing, sales, and customer service toolsets.
Mailchimp can be integrated with a plethora of platforms such as Shopify, WooCommerce, and Salesforce.
Also, it can be linked with Zapier.
Discover the key differences between HubSpot Email Marketing and Mailchimp. Compare features, pricing, and usability to find the best fit for your business.
HubSpot: Acclaimed as a marketers’ tool, it is a robust application that, unfortunately, may take some time for beginners to figure out.
Mailchimp: It is renowned for its user-friendly interface and ease of use, the reason why many start-up owners love it.
HubSpot
HubSpot provides an all-inclusive analytics toolbox, which encompasses email performance, customer engagement, and return on investment tracking.
Also, it allows for intricate segmentation along with CRM data.
Mailchimp
Mailchimp presents basic statistics up to the intermediate level, such as open rates, click rates, and audience insights.
On the upper tier plans’ advanced statistical assessments are
HubSpot: Best for companies that require a powerful CRM, extensive automation, and cross-channel marketing tools.
Mailchimp: A perfect option for small businesses, startups, and e-commerce websites that concentrate on email marketing.
HubSpot Pros
The choice between HubSpot and Mailchimp boils down to your business needs, budget, and technical know-how:
Get HubSpot if you want a complete marketing package, are looking for quick launches through automation, and want to connect your CRM with marketing.
Go for Mailchimp if you need something easy on your budget and beginner-friendly to boot.
Definitely, HubSpot is known for its very intricate automation system which can cater to all types of workflows unlike Mailchimp.
Yes, you can integrate Mailchimp with HubSpot to utilize the capabilities of both platforms.
Mailchimp is generally better suited for small businesses because of its affordable prices and user-friendliness.
Yes, HubSpot is offering a free plan with limited email marketing features.
Yes, but larger contact list management requires a higher tier plan.
HubSpot’s templates are more customizable than templates from other services.
Yes, both platforms allow contact list imports from one another; however, the sniper may require some tweaks in the technical aspects.
| Platform | Free Plan | Basic Plan |
| HubSpot | Yes (limited) | $45/month |
| Mailchimp | Yes (up to 500 contacts) | $13/month |
| Advanced Plan | Enterprise Plan |
| $800/month | $3,200/month |
| $20/month | $350/month |
Both HubSpot and Mailchimp offer remarkable email marketing platforms with diverse strengths. While HubSpot provides an all-in-one solution especially with its advanced tools, Mailchimp is suitable for growing businesses or small startups that prefer cheap and simple email marketing tools. You can have the best decision by evaluating your particular business concerns and comparing the functionalities and expenses of both platforms to your targets.
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