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Email marketing has been a powerful weapon for businesses that have maintained relationships with their audience, improved marketing tactics, and increased sales. It is fitting, though, that many small businesses and startups need help finding cheap email marketing software that still delivers quality.
This article discusses HubSpot’s email marketing software, features, pricing, and why it is one of the best affordable business options today. We will check other competing options, learn what the pros did, and clear some doubts through FAQs.
What is HubSpot Email Marketing Software?
The marketing software of HubSpot is part of the CRM program designed to work with other applications such as email, social media, websites, analytics, and salesforce automation. HubSpot, a company founded for all levels of enterprises, offers full instrumentation for conducting and researching mail campaigns. However, the company’s free email marketing service, which is free and includes basic functionalities, makes it attractive to small enterprises as one of the low-cost marketing tools in the market.
Key Features of HubSpot Email Marketing
Drag-and-Drop Email Builder
HubSpot’s email builder, with its intuitive drag-and-drop feature, empowers even those without HTML skills to create professional-looking email templates. The platform offers a range of ready-made templates tailored to different industries and campaign types, making the process a breeze.
Personalization
HubSpot’s email marketing truly shines when it comes to personalization. By segmenting your clients based on their behavior, preferences, and demographics, you can send them personalized messages that resonate with each group, fostering a deeper connection and increasing the effectiveness of your emails.
A/B Testing
HubSpot facilitates A/B testing, enabling you to try different subject lines, content, and calls to action (CTAs). You can effectively enhance your email campaigns by comparing their performance.
Email Automation
HubSpot allows you to automate your email workflows, from welcome emails to customer nurture campaigns. This, in turn, allows businesses to save time and deliver prompt communication with their audience.
CRM Integration
It is one of the products of HubSpot’s CRM suite and is closely linked to HubSpot CRM due to its email marketing software. In this case, you can extract detailed customer data and their activities to develop even more specific and personalized email campaigns.
What is the reason HubSpot Is the best email marketing software?
HubSpot’s email marketing software stands out in terms of cost-effectiveness, broad scope of features, and ease of use. Its unique selling points include a free plan, affordable paid plans, and easy scalability. We’ll delve into these aspects to show why HubSpot is rightly considered an inexpensive solution among businesses.
1. Free Plan Available
HubSpot provides a complimentary version of email marketing software, which is quite convenient for small businesses, startups, and new players in the field of email marketing.
The free plan consists of:
New businesses can start with the free plan, allowing them to try HubSpot without commitment.
2. Affordable Paid Plans
The basic plan is sufficient for essentials, but the paid plans are also quite competitive compared to other email marketing software. The HubSpot Starter plan is $18 a month, which gives access to the following extra features:
3. Easy to Scale
HubSpot’s email marketing software is designed to grow with your business. Its tiered pricing structure allows you to start with the free or Starter plans and upgrade to more advanced options as your business scales. The Professional plan, for instance, includes additional features like complex reporting and more powerful automation workflows, making it a suitable choice for larger businesses.
HubSpot vs Competitors: How Does It Compare?
While HubSpot is undeniably a significant contender in email marketing, comparing it with some of the more affordable email marketing software options is still important. Below is a comparison table showing HubSpot vs. Mailchimp and HubSpot, popular alternatives.
| Feature | HubSpot (Free Plan) | Mailchimp (Free Plan) |
| Email Sends/Month | 2,000 | 500 |
| Email Automation | Yes (Limited) | Yes (Limited) |
| A/B Testing | Yes (Limited) | Yes |
| CRM Integration | Yes | No |
| Advanced Reporting | Yes (Paid Plan) | Yes (Paid Plan) |
| Price (Starting Plan) | Free / $18/month (Starter) | Free / $13/month |
A study of HubSpot’s free plan reveals that it has more email sends than Mailchimp, and its seamless CRM integration makes it stand out over Mailchimp and Sendinblue, especially if you’re already using HubSpot for your CRM needs.
HubSpot offers the best value in email marketing software, enabling you to design compelling campaigns that engage customers and elevate your brand without breaking the bank
Pricing Breakdown: HubSpot Email Marketing
HubSpot’s email marketing price policy is apparent and is pocket-friendly, with different stages of plans available for businesses.
| Key Features | Email Sends per Month | Price per Month |
| Email templates, automation workflows, CRM integration | 2,000 | Free Plan – $0 |
| Advanced email automation, custom branding, more templates | 5,000 | Starter Plan – $18 |
| Advanced reporting, A/B testing, more powerful automation workflows | 50,000 | Professional Plan – $800 |
| Customizable workflows, advanced reporting, team collaboration tools | 100,000 | Enterprise Plan – Custom |
The Free or Starter Plan is essential for those concerned about cost and looking for ways to add more value to their business. The top-tier plans available are expensive. However, they are designed for larger businesses and situations where complex email marketing is needed.
Why HubSpot is Ideal for Small Businesses
HubSpot is a small business-oriented email marketing solution with a difference. Small businesses with no landmark budget can do it by developing a user-friendly interface, clear and easy-to-understand navigation, and a free plan for a startup to create impactful email campaigns.
Key Benefits for Small Businesses
User-friendly interface: HubSpot’s email software can be used by anyone, not a marketing expert. The drag-and-drop feature and user-friendly dashboard are the advantages of HubSpot’s marketing automation.
Automation: Set aside several hours of email management by automating email workflows. For instance, it is possible to automatically send a welcome email or do a follow-up sequence for the lead.
Affordable pricing: Due to its free and low Starter plans, HubSpot is a cost-effective solution for small businesses.
FAQ: HubSpot Email Marketing Software
1. Is HubSpot Email Marketing Software Free?
Yes! HubSpot provides a free plan that allows you to perform essential email marketing functions like 2,000 email sends per month, a few templates, and the HubSpot CRM connection.
2. Can I Use HubSpot Email Marketing Without a HubSpot CRM?
Yes, HubSpot email marketing software can be functionally used independently.
Nonetheless, the combination of HubSpot CRM and email marketing tools allows you to dig into customer data for targeted campaigns.
3. How Do HubSpot’s Pricing Plans Compare to Competitors?
HubSpot offers the best pricing compared to email marketing services such as Mailchimp and Sendinblue. While its free plan allows for better email sending than its competitors, the paid plans are equally priced and have more advanced features.
4. What Are Some Alternatives to HubSpot Email Marketing?
The other high-quality email marketing tools available include Mailchimp, a good email marketing tool that is simple and intuitive for beginners; however, it restricts automation and reporting in the free plan. Sendinblue: Offers email marketing and SMS marketing capabilities.ActiveCampaign: The most effective for advanced marketing automation is advanced, but it can cost more.
5. Can I Automate My Email Campaigns on HubSpot?
Yes, effective HubSpot automated email on actions, such as sending welcome emails, follow-ups, etc.ConclusionHubSpot is an honestly competitively priced business email marketing solution with valuable capabilities and transparent pricing policies. HubSpot, regardless of your initial stage of email marketing or if you are looking for a viable environment for growth, the free plan and low-cost paid plans offered by HubSpot make it the best option. With email automation, CRM integration, and robust analytics tools, the platform in question, HubSpot, supports your capacity to get the most out of your email schemes.HubSpot is the perfect value for businesses with low budgets, and as your business expands, it aligns with your growth. Thus, if you are in pursuit of inexpensive and, at the same time, highly usable marketing software, HubSpot should be your choice.
Affordable pricing: Due to its free and low Starter plans, HubSpot is a cost-effective solution for small businesses.
Mailchimp is a good email marketing tool that is simple and intuitive for beginners. However, it restricts automation and reporting in the free plan.
Sendinblue: Offers email marketing and SMS marketing capabilities.
ActiveCampaign: The most effective for advanced marketing automation is advanced, but it can cost more.
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