Email Advertising Marketing Made Easy: Tips and Tricks with GetResponse
SMS marketing is no longer the wishful thoughtvilleirection hoarding, but rather a strong and powerful form of communication. This is to make the visitors aware that SMS marketing has an opening rate of about 98 percent on SMS which is more than the email as well as the social media.
However, in the general rule of applying for the method customer, one must be careful of open rates or the effect of timing, the later being the force that turns the well-structured information into great measures of promotion. You might send it during peak buying moments in a way that would definitely get triggered to buy.
On the other hand, you could send it so early in the day that the recipient would not be likely to receive it, thus, your SMS would not be noticed or, even worse, you might irritate them. So how can you navigate the winding path of timing taking into account the gray aspects of the listenerrs, dustry tendencies, and personal dispositions?
This is where Constant Contact, the emails campaign builder becomes part of the SMS campaigns’ on the basis of the following messages are intended to be sent through the most effective strategy possible.
For now, let us allay the mystery of the right moment to send an SMS marketing message and how to adjust this time to attain incredible results.
What Exactly Is SMS Marketing?
But before going deeper with timing, a quick overview of SMS marketing and the reason for its powerful feature is appropriate. Simply put SMS marketing is sending some kinds of promotional messages, transactional messages, or educational messages directly to potential customers. The messages would being sent in the form of text messages and could range from confirming a purchase to highlighting an offer, or completely informing the customers about the new latest brands.
Maybe this is a novel question, what makes SMS marketing so effective? Some of which include recipients as the great option for close distances, friendly type of communication and, should the text is qualified enough, the end result might be very positive.
Here’s why:
Unmatched Open Rates: An astounding 98% of SMS messages are opened, while only 20% of emails get opened. These figures show that with SMS, the world has come into the digital age with people readily opening their texts within minutes of them being received.
Instant Impact: Unlike email, where time may lapse before the messages can be perused, SMS has an almost instantaneous effect on the audience. One can rest assured that the people get to read the text messages immediately they are received and the marketing message is delivered just as intended.
Personalization at Scale: SMS makes targeted marketing so much easier. You can add your customer’s name in the text message, send them special offers, or their notifications on products and services that are important to them.
It is apparent that SMS is a powerful marketing tool that businesses can use to connect with their target market and send them marketing messages that are effective and reliable. However, the important question remains: when should SMS be sent?
Factors That Influence the Best Time to Send SMS Marketing
It is not just about selecting the time when an SMS can be sent; it is very important to understand the right time to send an SMS message. Because timing matters so much in SMS marketing, no marketing guru can overlook that fact.
It is important to understand and consider various factors that are most relevant to your business – some obvious and some, not so obvious. Here is a comprehensive exploration of the elements that help to shape this marketing decision.
Learn when to send SMS marketing messages using Constant Contact. Enhance your outreach strategy by identifying the best times for maximum impact.
1. Audience Behavior: Who Are They, Really?
The ideal time to send an SMS to your target audience is based on the first step of knowing them well. You should engage in the following considerations:
Age Group: Younger consumers are known to be most active at checking their phones during evenings and weekends, but the older generations may be more in tune with the day’s tools which can be regarded as more old-fashioned. One has to consider these facts during the period of sending marketing messages so that proper contexts can be created.
Location: A message you are sending may have an ideal timing when it is looked at within the area of sending and receiving. If you send a message at 10 AM in New York, the people in Los Angeles will receive it at 7 AM when they are not in a position to read it. Therefore, it is prudent to consider how time zones are, since customers may be located in different places.
Industry Type: Depending on your business, the timing of sending your message may differ greatly. For instance, dining and fast-food establishments are known to have SMS marketing offers within the eating hours, whereas, businesses focused on e-commerce do well on the evenings during the weekends. Thus, the period and time for sending SMS messages should ensure that they are sent when the targeted audience is to be in a position to consider the messages.
Promotions and Sales: This is the right and perhaps the best time to send these during the peak shopping times which are the late mornings or the early evenings. During this time people should be preoccupied getting ready to buy and willing to buy and not cooking for the night’s dinner.
Reminders: These are best sent quite some time before, preferably 24 to 48 hours in advance, but don’t just bump them into the recipients. If your activity is approaching a sensitive time you can be more original and try to remind them later in the afternoon, although this should work for those who are still confused and undecided.
Transactional Updates: As for the transactional messages and notifications, such as any other, customers have some expectations and this is an important condition. Such messages are expected to be sent during regular business hours, mostly between 10:00 a.m. and 5:00 p.m.; this is the period when most readers are either checking their emails or booking appointments for some time, and this is the time when they should be working on business issues.
Weekdays (Tuesday-Thursday): People are more likely to check their phones on weekdays especially for mid-week emails that are due to regular activities but not distracted by the upcoming weekend. These are your golden hours in almost any industry this is the most reliable and consistent opportunity to reach your clients.
Weekend Strategy: Establishing a Presence on Weekends as Your Target Audience Presents Different Behavior Patterns This is particularly true for diverse fields ranging from retail, winningly bringing positive engagement messages. Nevertheless, restaurants or business entities that have their ventures in service might facing reduced respond during the same time span as people move towards the completing end of their weekends.
Mid-Morning (9:00 AM – 10:00 AM): Mid-morning SMS can be deemed as spam by recipients because at this time most people are at work or in a work environment. For your messages to be effective during that time, you should ensure that your messages capture the attention of your target audience.
Late Night (After 9:00 PM): Sending an SMS after 9 PM at night is like playing with fire because this is a very unprofessional action. Unless you have a specific goal in mind for a certain audience to focus on receiving these messages, sending late-night texts may disturb your audience and even cause them to opt-out of your services or products.
Audience Segmentation: Zone in on your audience and target groups by looking into many factors including demographics, behavior, and even preferences. Use this data to send targeted messages at the right time when they are willing to respond favorably to them.
Scheduled Messages: In a world of instant gratification SMS can still play an integral role for most businesses, however Constant Contact gives you an edge over other companies and allows you to determine your SMS delivery times with utmost precision scheduling text campaigns when everyone is ready to read them is incredibly beneficial for any business.
Analytics and Insights: Track how your messages perform, the open rate, click-through rate as well as response time – take notice and adjust accordingly. It’s all about optimization & as such take the time to analyze your results go through any criticism fine-tune and accordingly improve so that your next SMS campaign will be better than this one.
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